Media Matters Workshop
Preliminary Schedule

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Sunday, June 8, 2003

6 - 7:30 pm Reception

7:30 - 9:00 pm Opening /Introductions

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Monday, June 9, 2003

Complimentary full breakfast available

9:30 -11:30 am Strategic media planning

12:00 - 1:00 Lunch

1:30 - 3:00 pm Creating news hooks

3:30 - 5:00 pm Relationships w/reporters/how reporters work

5:30 - 6:30 pm Dinner

7:30 - 9:00 pm Framing message development

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Tuesday, June 10, 2003

Complimentary full breakfast available

9:30 - 11:30 am Telling your story/spokesman skills

12:00 - 2:00 pm Reporters' panel during lunch

2:30 - 4:00 pm Breakout A. Issuing reports/Using your University PR dept

2:30 - 4:00 pm Breakout B. Op/Eds

7:30-9:00 pm Photo ops/media events

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Wednesday, June 9, 2003

Complimentary full breakfast available

9:30-11:30 am Closing: What's your next step?

Lunch

Tour of The Washington Post (optional) Wednesday afternoon. (Awaiting time and confirmation)

Experiential Learning: The Media Matters Gazette will be published Sunday, Monday, Tuesday, and Wednesday, with stories from press releases and interviews with participants. Each day participants will learn by experiencing their words, stories, ideas in print.
Publisher: Center for an Accessible Society
Editorial/Layout: Mary Johnson
Photographer: Bill Stothers

More about the Workshop

Apply for the Workshop