Wed, 19 Feb 2003 -- Media Matters No. 24:
Our June Training Workshop

Media Matters: The Workshop is coming! We hope you have marked and saved the dates June 8-11, 2003 for this engaging Washington, DC workshop on how to make the media a successful part of your project's accomplishments.

What's in it for you?

You'll learn . . . -- how to tell your project's story in a concise, newsworthy way, with personal hooks -- how reporters work, what they look for, what "turns them on."

You will learn how you can help the reporter get your story right, and you'll learn more about the pressures and frustrations they face in reporting your story.

You'll also learn how to plan a successful strategy for your reports' dissemination. Why does timing matter? Why should the guy on the street care about your research? Why is your report important to the public? Workshop trainers will provide ways to successfully plan to get your message heard, and teach you how to leverage the resources at hand in getting your message out.

Media Matters: The Workshop is being designed to give each participant personalized attention; therefore, The Workshop can accommodate only a limited number of participants. So apply today. Application deadline is March 14 -- participants who are selected will be notified by March 28.

The particulars:

WHO should come: Project directors, dissemination specialists, and those interested in media. WHERE: The Workshop will be held in Washington DC. WHEN: June 8 - 11, 2003. COST: The $250 Workshop fee includes all materials, Sunday reception, lunches, snacks -- plus surprises!! (Your room rate will be $150 per night plus tax, includes breakfast, and evening snack (some call it "dinner-lite").

APPLICATION DEADLINE is March 14. Space has been limited to facilitate optimal training. It is important to apply as soon as possible to make sure you or your dissemination specialist has a place at this important workshop. Participants will be notified by March 28.

The application form is online at http://www.accessiblesociety.org/mmappl.shtml

P.S. Expect homework assignments that will need to be completed prior to the workshop.

View tentative Workshop agenda

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